The Quick Version: Cornerstone shares and provides quality men’s toiletry supplies to 170,000+ clients inside U.K. their shaving items, cosmetic range, hair-loss remedies, and subscription bins give men the opportunity to upgrade their day programs and bridegroom themselves to check and feel their very best. In case you are buying a unique present for a boyfriend, husband, daddy, or cousin, it is possible to browse Cornerstone’s customized shaver handles and deluxe gift boxes for a few a few ideas.

My personal sweetheart and I had been matchmaking just for two months when their birthday loomed about calendar. The guy said I didn’t have to get him anything, but I wanted to demonstrate that we cared. So I searched the online world for something useful, satisfying, and private. After rejecting polo t-shirts and bottles of cologne, I finally decided on a shaving equipment.

We understood from up-close experience that shaving frequently irritated my boyfriend’s epidermis, and he struggled keeping their face silky smooth. We offered him a couple of advanced items to produce his daily shaving ritual simpler to manage, and now we both reaped the advantages.

U.K. entrepreneur Oliver Bridge established Cornerstone in 2014 to aid guys and give them the shaving and cosmetic products to take care of on their own on an innovative new degree. This business focuses primarily on men’s comfort, health, and comfort.

Throughout the years, Cornerstone provides widened its range to feature every little thing guys have to take care of by themselves to make on a clean begin to the day. Its web racks feature deodorant, hair-loss remedies, moisturizer, multi-vitamins, mouthwash, and even condoms. Foundation works off a membership model, so users can tailor a delivery timetable and restock their most favorite materials thirty days after thirty days or year after year.

Cornerstone has shipped over one million commands at this point this season, plus the crowdfunded company has actually increased over £8 million.

Vivien Hinds, the PR individual for Cornerstone, mentioned the business’s ordinary client is a “busy working-man who doesnot have time for you to go directly to the store.” These males range in age from 18 to 65, and enjoy having a good solution like Cornerstone in it.

The true luxury Gift Box Can please All Shaving Needs

The Cornerstone group puts plenty of idea and effort to the product line. They have created cosmetic products that tend to be vegan-friendly and cruelty-free, in addition they’ve developed shaving membership cardboard boxes to make it more comfortable for males to maintain their restroom cabinets stocked with all the right items.

Based on Vivien, 92percent of customers are males, and 8per cent are women that are searching for on their own or on behalf of the men within their schedules.

The true luxury Surprise Set is one of Cornerstone’s most popular products, specifically across the holidays. The bundle contains a personalized chrome razor handle, 6 German engineered razor blades, pre-shave scrub, alongside sensitive skincare services and products. The gift set also incorporates a voucher for a discount regarding the client’s first membership purchase. In that way, the gift is not only a one-time thing as it can motivate an innovative new everyday hygiene schedule.

The Cornerstone subscription will be easy to control online. Clients can customize the timing and services and products to match their requirements, tastes, and schedules.

“there is a constant need to bother about altering your own program or not having enough stuff or nipping over to the shop,” Vivien said. “You can entirely tailor it to yourself which just can make things a lot quicker for our members.”

Whether you are offering your own man a completely stocked subscription package or a razor handle with his initials onto it, you’ll scan Cornerstone’s products for revolutionary and good ways to pamper your self or your own man. Its totally stocked registration bins, customized shaver handles, and high quality cosmetic services and products put personal convenience first.

Drawing From affiliate Feedback to Launch brand-new Products

Cornerstone has actually over 170,000 people. These people utilize foundation items daily and supply useful feedback into staff. The company prides itself on being people-powered — all things considered, it got their beginning through crowdfunding — also it incorporates comments from customers into its generation process.

As team tries to launch brand-new pharmaceutical items, it relies on their members so that all of them know what course to simply take and what types of services and products will resonate and their number of customers.

“I completely love this company. First-class services customer service is first rate.” — Trustpilot article on foundation

“We make use of all of our members to evaluate new items before we start all of them,” Vivian described. “Thus, we realize as soon as we carry out produce the final product, we are generating a thing that our consumers wish — not what we would like or any other men and women desire. It really is totally member-focused.”

A lot of Twitter ratings mirror the pleasure built into these products. “the items are brilliant,” said Stephen A. “i am satisfied to express I’m a portion of the Cornerstone number of customers, and I also’ll be buying a lot more of their products or services during my next package!”

Another Twitter customer mentioned Cornerstone’s razor is their all-time favorite. “i have been shaving for 32 decades, and I can rather with confidence say, without any concern, the shave aided by the Cornerstone ended up being the absolute most comfortable and rewarding shave I’ve had,” he said. “I’m positively delighted using my option, a determination well-built, albeit any I wish I would made long-ago.”

In addition, 74per cent of Trustpilot product reviews rate foundation as exceptional, and another 15% say they are great. “very refreshing to have a business enterprise that appreciates support service,” John typed. “Kindly stick with it, Cornerstone, and you may have all of our company for a long time.”

Earlier in 2010, Cornerstone founded treatment options for male erectile dysfunction and the loss of hair. Trying the long term, the group intentions to always assist guys around the world by more growing their particular range of health and wellness products for men.

Cornerstone currently has many projects in the offing, yet it will continue to pay attention to customers to create brand new ideas and exhilaration. “We utilize our very own people’ feedback each step with the method,” Vivien informed us. “We listen, we adapt, and now we leave people experiencing heard and appreciated.”

A People-Powered organization Based in Central London

Oliver Bridge started Cornerstone in July 2014 because the guy wished to generate men’s early morning shaving regimen less of a discomfort. The guy sat down at their dining room table and created an agenda getting high-quality skin-care and shaving items in to the fingers of this busy Londoner.

Due to the power of crowdsourcing, his business grew fast and became perhaps one of the most popular and reputable self-care item manufacturers during the U.K.

These days, Cornerstone has a team of 24 passionate and bright individuals who are passionate about the company’s goal.

“its outstanding business to your workplace for,” Vivien told us. “We’re people-powered, therefore we have a great customer care group and fantastic energy.”

Vivien did at Cornerstone for pretty much 3 years, and she said she enjoys the work-hard, play-hard tradition during the company. Foundation organizes personal events, such as weekly pleased hrs and mini-golf tournaments that get every person chuckling and achieving a good time within down hours.

Associates possess freedom setting their particular several hours and work at home occasionally. There is hierarchical administration program. Instead, individuals are reliable to obtain their work completed.

Any office keeps a friendly environment with songs playing in background while every person works in the open layout. Often the organization earns steak lunches and other snacks to enhance comfort. During significant recreations tournaments, the Cornerstone group takes their laptop computers to the home, put up a projector, and view the match while they function.

“It is a very fantastic tradition and environment to be in,” Vivien stated. “Because we are fairly tiny, you can observe your impact and just how your projects helps the business. Everyone is recognized because of their dedication aswell.”

Cornerstone Delivers Quality products your Door

Sometimes it may be difficult to find rich men a great gift for an important different. Should you want to believe outside of the polo-shirt box and present him anything he will utilize daily, you should think about buying Cornerstone membership box for this unique man into your life.

A Cornerstone shaving equipment is actually an enjoyable gift idea as it enables males to boost their own shaving encounters. My date appreciated my efforts to indulge him on their birthday celebration, and then he began using pre-shave and aftershave products to relieve shaver burn from his skin. Within a few days, the guy appeared much better, smelled better, and felt better.

Foundation offers an array of deluxe toiletry what to help men appear their utmost to their next night out. In relation to quality skincare, the corporation delivers the products.

“A huge focus for people is making sure our members are content,” Vivien stated. “today people are thus busy, so we carry out whatever we can to make their unique real time better by automating the bathroom for men, whilst continuing to produce top-notch products.”